15 Best Instagram Post and Story Ideas in 2022

Coming up with new ideas of what to post can be difficult. With these 15 Instagram post and story ideas, you will never have to wonder what to post again.

Posting Instagram tutorials, quotes, product hints, and niche interviews are all some of the best Instagram post and story ideas in 2022. Other Instagram post ideas include quizzes and behind-the-scenes posts.

If you are reading this you are most likely having trouble coming up with new creative ideas of what to put on your Instagram page. After reading this article, we guarantee that you will not be running out of ideas of what to post on Instagram anytime soon.

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What is the Best Content to Post on Instagram?

The best content to post on Instagram is content that is highly engaging. Examples of engaging content are tutorials, quizzes for your followers, or even showing what goes on behind the scenes.

If you are a business on Instagram then behind-the-scenes story posts could work extremely well. Instagram users love getting to know the person who is running the business.

Tutorials are also a great example of engaging content because they involve you teaching new information that is valuable to your followers.

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What is a Good First Instagram Post?

Good first Instagram post ideas.

A good first Instagram post is one that briefly tells your current and future followers who you are, and what your goal is with your Instagram account.

Of course, you can also opt for the simpler method and just post something that you find interesting. If you are an Instagram business, you can post about an upcoming product.

Your first Instagram post can be used to inform people what your Instagram account is about. In the end, spending more time creating new Instagram posts is more important than spending a ton of time on the first one.

What Should I Post on Instagram Every Day?

If you are a content creator or Instagram influencer, you should post your day-to-day activities on Instagram every day. This could be as simple as just an Instagram story about going out to lunch or meeting up with someone.

Businesses on Instagram should post behind-the-scenes Instagram stories and feed posts to build up trust with their audience. People love when a business, especially a small business, is open with the day-to-day operations of running the business.

Best Instagram Post and Story Ideas in 2022

1. Tutorial

Tutorials are a fun way for you to teach your followers something new. They often result in you getting more new followers because you are providing valuable information.

Take an Instagram account in the cooking niche for example. An example of a tutorial could be posting a carousel feed post with the end result as the first image. The images that come after the first image could be the steps needed to make the desired food.

Step-by-step tutorials work the best. Utilizing either Instagram feed posts or story posts are both great options when posting this type of content.

If you do decide to post a step-by-step tutorial using Instagram carousel posts, keep in mind that you can only post up to 10 photos at once.

2. Ask a Question

You could also ask a question to your followers. This works best in the form of story posts because you can use Instagram’s question sticker and your followers can directly respond through the story.

This works especially well if it is a question that relates to the niche that you are in. You could also ask a question about what type of content your followers enjoy.

Perhaps you are using other social media. You could ask if your followers saw the content you put out on another social media platform.

There are a lot of different questions that you can ask your followers. Remember, the goal is to create a more engaging environment so more people follow and interact with your Instagram account.

3. Quiz Your Followers

Similar to asking a question, you could also quiz your followers. A quiz can be a way to create more engaging content and it can be done in a couple of different ways.

You can use a feed post to ask various questions about a specific topic and have your followers put their answers in the comments. Not only is this a fun activity for your followers, but the extra comments also help build up the engagement of your post.

Story posts can be used in a similar way. Ask a few questions in the form of a quiz and have your followers reply with their answers. The poll sticker can also be used with Instagram stories. Using the poll sticker your followers could give you a direct answer by tapping one of the available options.

4. Share Others Content

A lot of Instagram pages repost other people’s content. Reposting content does two things, it helps the person reposting the content by giving them content to put out. It also helps the person who originally made the content get more free exposure when you credit them in the post.

If you decide to share other people’s content make sure to ask them for permission and if they give you permission to repost, credit them.

Additionally, you could have your followers submit niche-related content to you for a chance at getting featured. I’ve had many people message me videos or images that they wanted to be featured on one of my theme pages.

Once you grow your Instagram to about 5,000 to 10,000 followers, you will find that a lot of people will reach out and ask for certain pieces of content to be shared via Instagram posts or stories. If you think their content relates to your niche and it is something your followers would enjoy, definitely consider reposting it.

5. Behind the Scenes

Behind the scenes, Instagram feed and story posts are absolutely HUGE when it comes to building trust with your audience.

This works especially well for Instagram businesses because it helps build trust. It shows your followers that there is a real person behind the business, it gives your brand personality. This personality is something many large businesses lack but is something smaller businesses can take advantage of.

Instagram businesses can post about the steps taken to ship out each order. This can be a fun way for your followers to see when orders are done and being shipped out.

More times than not, this results in more people purchasing from your brand or business because you have built trust with the customer.

Every business needs its own website. You can document your journey of starting a website on Instagram.

Creating content for your website and posting on Instagram about the steps taken to create the content is a great way to do two things at once.

6. Share a Before and After

This works for both story and feed posts. You can use the carousel feature or post multiple stories. A before and after post sparks interest and makes your followers want to interact with your post.

Something that we definitely know when it comes to growing on Instagram is that the more people interact with your posts, the better. If you’re looking for a post to capture the attention of your audience, try a before and after post.

7. Do a Niche Interview

Interviewing people in your niche could be a way to not only branch out and meet new people, but it is also an easy source of Instagram content.

A niche interview could actually involve posting multiple pieces of Instagram content. The first of course being the actual interview.

But you could also post an Instagram story asking people to submit questions, or comments that you can react to or answer in the interview.

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Following trends is one of the best ways to get people to get free exposure on Instagram. Utilizing Instagram Reels, you can post content involving whatever trend is most popular.

Instagram content that follows trends can result in a huge excess of extra traffic to your account. People have gotten thousands of additional followers overnight from one of their videos blowing up.

9. Reuse Content From Other Social Media

You can reuse content from other social media platforms in a variety of ways. Many Instagram users post tweets in the form of either feed posts or story posts. Streamers and podcasters often post short highlight clips on Instagram.

If you’re short on time, this is truly one of the best ways to get a ton of additional content for very little extra work.

10. Share a Quote

A lot of people go on Instagram for inspiration or motivation. Sharing a quote is a great way to expand your Instagram audience and reach new people.

You can share daily story posts with quotes, or post a carousel feed post with multiple quotes. Both are great ways to share a quote with your audience.

11. Host an Event

Hosting an event is a really neat way to gain more followers, increase your story, and feed post engagement. There are many types of events, the more unique the better!

For example, imagine you ran a coffee mug business, you can host an event where people post pictures of themselves using their favorite mug. You can then have your followers vote via Instagram polls which is the best mug. The winner could get a free mug from your business.

All this is easy Instagram content for your business and it’s a fun event for your followers!

12. Photo Collage

If you are in for a bit of a challenge but looking for a way to post a lot of content, a photo collage might be your best bet. It’s when you put together multiple Instagram feed posts and structure them to make one final image, or message.

This typically takes at least nine feed posts to pull off. Of course, you can make the photo collage go on for longer than nine posts if you want to.

The easiest way to start an Instagram photo collage is to take one image, separate it into nine different images and post each of those images as an individual post. If done correctly, it should create the original image.

13. Hint at a New Product

Hinting at a new product is an Instagram post idea that works best for brands and businesses. It can be as simple as a close-up picture of the product with a vague description. It might even just be a story post asking your audience to guess what the new product is.

Telling your audience about a potential new product release builds excitement, and will make people more willing and ready to purchase the products you sell.

If you are running a small to medium-sized business, make sure to check out FreshBooks.

FreshBooks is an online invoicing and accounting software that is very easy to use, even if you are a complete beginner. Both invoicing and accounting are extremely important when running a business. FreshBooks will help you do both correctly.

14. Share Mistakes

Being open with your audience about your mistakes builds trust. Everyone makes mistakes and sharing these mistakes in the form of Instagram posts or stories is an easy way to help make you stand out from the rest of the brands or users on Instagram.

15. Give out Discount Codes

Discount codes can be a great way to drive traffic to a product or service that you are currently promoting. You can put out either a feed post or a story post with a discount code that your followers can use.

You can even take it one step further and say that you are giving out a discount to your products, simply send a message to receive one. This is one way to help you find your most dedicated customers, and give them a reward!


With these Instagram post and story ideas, you will never run out of content to post on Instagram. Consistency is key on this platform, so posting a lot of content can pose quite a challenge if you do not have any idea what to post. But if you take ideas from this list, I guarantee that you will not run out of ideas for quite a while.

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