14 Highly Profitable Instagram Niches in 2022

Are you looking to start a new Instagram account and wondering what the best Instagram niches in 2022 are? Maybe you’re looking for a niche that you can start making money online in?

The beauty, pet, travel, fashion, business, food, lifestyle, and parenting niches are all highly profitable Instagram niches in 2022. Other profitable niches include the decoration, movies, and photography niche. These niches have a lot of opportunities when it comes to making money on Instagram.

I’m going to be going over exactly what the best niches on Instagram are. On top of that, by the end of this article, you will know exactly how to get started and tips for picking the perfect niche.

This post may contain affiliate links. For more information, see our disclosure policy.

How Do You Pick a Niche?

When it comes to picking a niche on Instagram, it’s important to choose a niche that you’re actually interested in.

After all, growing an Instagram account takes time. This is is why choosing a niche that you are passionate about, or at least find mildly interesting is key.

It usually takes at least a couple of months of consistent posting before you start to see results and your posts hit the explore page.

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Which Niche is Best for Instagram?

Instagram is a social media platform that focuses highly on images and photos. So niches that give you the ability to post captivating images such as the travel, pet, food, and beauty niche all work very well.

This does not mean that other niches that are not so much image-focused, do not work well. Choosing the best niche for Instagram ultimately comes down to two important factors.

Here are two important factors that you should focus on when choosing a niche for Instagram:

It’s important to create engaging content that is relatable. Can you create content that others can relate to? People love engaging, relatable content. The more they relate to an account, or Instagram page, the higher chance they will want to follow it.

Another factor that you need to be aware of when choosing an Instagram niche is how sharable is your content? Sharable content will ALWAYS do better on Instagram than content that is not sharable.

What do I mean by sharable content?

I mean content that invokes a feeling of excitement, wonder, or interest that will cause the person seeing your content to want to share it with their friends.

Instagram is a social media platform, after all, the more people sharing your content the better.

If you are an online store, this could result in more visitors and sales. If you are a blogger, this might result in more people visiting your blog.

Whatever the case is, the bottom line is that creating and posting sharable content is necessary for doing well on Instagram. This is why choosing a niche that makes it easy to create relatable and sharable content is important when deciding which niche to go with.

What Are The Most Profitable Niches?

The beauty, business, fashion, travel, and pet niche are some of the most profitable niches on Instagram.

Each have their own monetization methods. For instance, promoting affiliate products is huge in the pet niche.

Affiliate marketing is just when you promote someone else’s product and get a portion, or commission of each sale.

The beauty and fashion niche also have their own affiliate products that can be promoted. In these niches, sponsored posts can also be a huge source of income. Brands often will reach out and pay you to promote their products or services.

Related: 6 Best Ways to Make Money on Instagram

How Do You Grow a Niche on Instagram?

Consistency is key when it comes to growing on Instagram. The more consistent you are with your posting, the better.

When growing a niche Instagram account, posting at least twice or more a day will lead to more followers and traffic.

If you do not post a lot of valuable content daily on Instagram, you will lose relevancy. You can check out my guide to growing an Instagram account to over 50,000 followers. In that guide, I go over exactly what you need to do to get your first 50,000 followers.

I have personally grown multiple Instagram pages to over 50,000 followers. These methods definitely work if implemented in the right way.

Related: How To Grow On Instagram (0-50k followers)

14 Best Instagram Niches in 2022

1. Beauty

The beauty niche is one of the most profitable Instagram niches.

The beauty niche is one of the most profitable on Instagram.

Why is that you might ask? Well, think of how many teens are introduced to various beauty products through Instagram alone.

Instagram is the place to go if you are a beauty brand. With so many different beauty brands out there, money is always being spent on promotions from beauty Instagram pages.

2. Pets

The pet niche is another huge niche on Instagram that has tons of opportunities to make money.

Whether this is from starting your own pet dropshipping store or promoting affiliate products, it can be done.

How many of your friends or family own pets? The answer is most likely, quite a lot.

People all around the world own pets and are willing to spend a lot of money on them.

The pet niche is one that will always be relevant because people will always own pets.

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3. Fashion

Just like the two previous niches, the fashion niche is absolutely booming in 2022!

If this is a niche that interests you, start growing your account now. Brands are always willing to spend money to promote their fashion products on Instagram because they know how lucrative this niche is.

Keeping up to date with the latest’s popular trends is important within this niche. If you can be the first one to post content surrounding certain trends, your account will take off!

The fashion niche is not going away any time soon and will continue to grow in 2022 and beyond.

4. Travel

Have you ever came across a travel page on Instagram? It’s not uncommon to get captivated by the out-of-this-world pictures that these accounts post.

People love to travel. This is one of the reasons why it is one of the most popular niches in the world.

Instagram users follow travel pages to get inspiration. They even post their own travel content of the places they visit.

There are people on Instagram who make a living traveling the world and posting their experiences on Instagram.

5. Business

The business niche is one that has taken off in 2022 and is not stopping anytime soon!

Recent generations have been extremely entrepreneurial and want to own their own business. Working a 9 to 5 is just not in their vocabulary.

Many know that they want to start their own business but do not know where to start.

Whether you want to create a business Instagram account that posts business tips, inspirational quotes, marketing strategies, business ideas, etc. The options are endless!

There are so many possibilities when it comes to creating content in the business niche and plenty of money to be made.

Related: 6 Best Ways to Make Money on Instagram

6. Food

Alright, this has got to be one of my favorite niches on Instagram. I mean who doesn’t like the food niche?

Most people love food. This is an interest that definitely transfers over to Instagram.

Many food bloggers use Instagram to drive traffic to their blog. They post engaging content on their Instagram account, people want to see more, and click the link in their bio.

From there, money can be made through affiliate products, advertisements, or even selling their own products.

7. Decoration

The decoration niche is also very popular and has a lot of potential when it comes to making money.

For instance, you can post different decoration ideas and have affiliate links to those products in your bio.

8. Lifestyle

If you are looking for a niche that involves many different subjects, the lifestyle niche is for you.

The vast majority of Instagram posts are in the lifestyle niche. These could be posts surrounding interests like fitness, beauty, food, travel, etc.

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9. Memes

Alright, if you have ever been on Instagram then there’s a good chance you have seen a meme or two.

The meme niche is one that is very popular and will be around for a long time. I mean who doesn’t like getting a quick laugh looking at memes?

Selling shoutouts is one of the most popular ways of making money in the meme niche. This is when you promote another Instagram page or user to your followers.

A shoutout could simply include a call to action in one of your Instagram captions or story posts.

10. Music

Many enjoy listening to music and go to Instagram for more of this content.

Instagram is home to many musicians and music theme pages. There is always room for more content creators in the music niche.

11. Crafts and DIY

Do you have an interest in crafts and want to post on Instagram about them? Many are making money by posting step-by-step guides to creating fun crafts.

12. Photography

Instagram is known for being a very visual platform so aesthetic photos do extremely well. This results in niches such as the photography niche doing extremely well.

If you are a photographer, or just like taking pictures, Instagram could be a great way to make money online.

Using Instagram to drive traffic to your website is what many do to sell photos. By setting up your own website, you get full control of how to design and sell the photos that you take.

13. Parenting

Parenting is another huge niche on Instagram that has plenty of opportunities to make money.

Many bloggers in the parenting niche post on Instagram to drive traffic to their website. From there, money can be made from ads, affiliate products, or sponsorships.

14. Movies

There are a lot of Instagram pages that are dedicated to posting content for all movie lovers on Instagram.

One popular way to make money in the movie niche is to sell promotions or advertisements on your page.


Instagram is home to many different niches. But not every niche has the same earning potential. Some niches are a lot more profitable than others.

All the niches listed in this article have tons of opportunities to make money on Instagram.

Instagram is one of the most popular social media platforms in 2022 and will continue to grow.

If you are thinking about starting an Instagram account, do it!

Consider picking one of these niches, as they are some of the most profitable niches on Instagram.

If you enjoyed reading about the 14 highly profitable Instagram niches in 2022, consider checking out our other articles below!

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