12 Best Instagram Business Ideas in 2022

Best Instagram business ideas.

Do you want to start a business on Instagram but don’t know where to start? Perhaps you are looking for the best Instagram business ideas that can help you start earning money online.

Instagram is an extremely popular social media platform with over a billion monthly active users. With so many users, businesses on Instagram thrive.

Selling digital products, starting a dropshipping store and print on demand are all some of the best Instagram business ideas in 2022. Becoming an Instagram influencer or blogger are also great business ideas that you can make a lot of money online from.

Of course, there are many other types of Instagram businesses. Below is a list of the 12 best Instagram business ideas in 2022 that anyone can start.

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Best Instagram Business Ideas in 2022

1. Photography

Do you like taking pictures and want to make a business out of it? On Instagram, there are many thriving photography businesses because Instagram is so image-focused.

The best way to start a photography business on Instagram is to simply start posting your work for others to see! Start growing your Instagram following and begin to build a community.

You can start selling your photos to others and even make a website for your photography business. Using Bluehost you can make a website that costs less than a cup of coffee each month.

If you decide to go the route of building a website for your photography business, you can start to monetize the traffic to your website. This can be done by placing ads on your website or linking to affiliate products.

There are many affiliate programs that photographers can join. Pick one that you feel fits with your brand and start making money that way!

Additionally, as you grow your Instagram business there are other ways you can make money from your photos.

You can sell your photos online on sites such as Getty Images or Shutterstock. Work as a freelancer and make additional money from selling your photos online as you continue to grow your Instagram business.

2. Dropshipping

Do you want to start a business but do not want to keep any inventory on hand? Dropshipping might just be the Instagram business for you.

Instagram dropshippers promote their products on Instagram and every time they get an order that ship that product directly from their supplier to the customer.

Keeping no inventory until you get an order means no upfront inventory costs. This is one of the major perks of running a dropshipping Instagram business.

In order to run a successful dropshipping store, it’s important to pick the right product and supplier. This is where SaleHoo can help you out.

Finding the perfect product and supplier is made easy with SaleHoo so you have the best chance at running a profitable Instagram dropshipping business.

3. Sell Digital Products

Selling digital products on Instagram is another good Instagram business idea. Many people are making a lot of money selling digital products like e-books, digital art, online courses, or software.

If you do decide to sell digital products on Instagram, consider selling e-books. Sqribble makes writing e-books extremely easy. In fact, using Sqribble, you can create your own e-books in just five minutes without typing any words.

4. Blogger

Blogging is by far one of the best ways to make money online because of how easy it is to start. As a blogger, you would use Instagram to promote your content on your blog and drive traffic to your website.

Blogging is an amazing business to start because of the low upfront costs. The only necessary expense to start a blog is the cost of web hosting.

However, if you use Bluehost, the cost of starting a blog is very cheap. I personally use Bluehost to run all my websites and cannot recommend them enough.

Creating captivating posts on Instagram is very important when starting a blogging Instagram business.

The easiest way to start a blogging Instagram business is to simply put a link to your blog in your bio. From there, post new content on both Instagram and the blog consistently. Over time your traffic and Instagram following will grow!

Related: How to Make Money Blogging

5. Instagram Influencer

There are a lot of people on Instagram that would call themselves an influencer. Anyone can become an Instagram influencer if they have a large enough following.

Instagram influencers primarily make money from shoutouts or promotions. They might also make money from advertising affiliate products to their followers and earn a commission for each sale.

6. Sell Art

Artists also do very well on Instagram. Creating beautiful and intriguing art and posting about it on Instagram often results in artists making a lot of money selling their work.

You can post about your work on Instagram and tell your followers to visit your website to purchase your art.

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7. Affiliate Marketing

Affiliate marketing is a great Instagram business idea because it is very easy to start.

All it takes to start is joining an affiliate program, getting an affiliate link to promote, and putting it in your Instagram bio.

Every time someone purchases the affiliate product you promote, you will get a percentage of each sale.

The percentage will often vary depending upon which affiliate program you join. Affiliate commissions can range from 20% to 70% or more.

8. Travel

The travel niche is absolutely huge on Instagram. People are actually getting paid to travel the world and share their experiences online. I mean, who wouldn’t want to do that?

9. Review Products

Product reviewers also do quite well on Instagram because people love watching a review on a product that they are interested in.

This is an industry where the more honest you are with your reviews, the better you will do.

For each product that you review, link to an affiliate product and you will be well on your way to making money from this Instagram business idea.

10. Graphic Design

Graphic designers, just like photographers and artists, do very well on Instagram. Since Instagram primarily is focused on sharing photos, graphic designers can showcase their work and build a following from doing so.

You can then make money by selling your graphic design services. The larger your following is on Instagram, the more potential customers you will have.

If you are wanting to start a graphic design Instagram business, make sure to check out FreshBooks.

FreshBooks will make running your business so much easier when it comes to invoicing and billing clients.

11. Pet

The pet niche is another niche on Instagram that is extremely popular. People love their pets and are willing to spend a lot of money on them.

As a business, you can make money selling your own pet products, or sell affiliate pet products.

12. Print on Demand

Print on demand is for those that want to create their own designs and put them on merch like t-shirts or sweatshirts, but do not want to spend a lot on starting costs.

This Instagram business idea involves uploading various designs on print on demand websites like Redbubble or Teespring and advertising your designs on Instagram.

How to Start a Small Instagram Business?

In order to start a small Instagram business, you have to decide what product or service you want to sell or market to your followers.

Next, you need to figure out what type of content you will post on your Instagram business account. Engaging, relatable, and sharable content always works best on Instagram.

Create enough content for 9 to 12 initial Instagram posts, then post 2-3 times per day and continue to grow your following.

Depending upon what type of Instagram business you are starting, creating a website might be necessary.

What is the Best Business to Start on Instagram?

Starting a dropshipping business is one of the best businesses to start on Instagram. This is because you do not need to purchase or keep any inventory until you get your first sales.

Affiliate marketing is also a great Instagram business to start because you are simply promoting other people’s products for a commission of each sale.

How to Start a Successful Instagram Business?

When starting a successful Instagram business you need to set clear goals and consistently produce content that promotes your business. This could be as simple as posting two Instagram posts per day.

Creating a marketing strategy is important for any Instagram business as well. Anyone can start a business, but without proper marketing, no one will see your business.

Social media is the best way to market your business for free. You can check out my guide on how to get your first 50,000 Instagram followers. I talk about how to grow on Instagram in the fastest way possible in 2022.


Thanks to Instagram, starting a business online is easier than ever before! Anyone can make an Instagram account and start to grow their business completely online.

If you enjoyed reading about the 12 best Instagram business ideas in 2022, consider checking out our other articles below!

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