Hershey to eliminate all artificial dyes in snacks and candies by 2027

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Full Story

The Hershey Company has announced it will remove all artificial dyes from its snack products by 2027. The decision applies to all snacks under its brand and continues a broader industry trend toward ingredient transparency.

Hershey’s move follows years of consumer concern over synthetic food additives, particularly dyes linked to behavioral issues in children. The company will phase out artificial colors in favor of naturally derived alternatives.

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The Context

Artificial dyes are commonly used to enhance appearance and market appeal but have faced increasing scrutiny. While permitted by regulators, some studies have prompted calls for greater caution in their use.

The reformulation process will affect a wide range of Hershey products, including candies and snack foods. Transitioning to natural ingredients often requires extensive research and development to maintain product consistency.

The company has previously stated its intention to align with consumer preferences for simpler, more natural ingredients. Eliminating artificial dyes fits into broader efforts to modernize food labeling and manufacturing standards.

Some consumers welcome the change as a step toward healthier products and better transparency. Others express concern over changes to taste, color, or shelf life with the removal of long-used additives.

Food industry trends continue to reflect demand for “clean labels,” with major companies reducing artificial ingredients. Hershey’s timeline allows it to rework recipes without compromising brand quality.

The dye phase-out may also help Hershey strengthen its brand image among health-conscious buyers. Natural dye sourcing presents its own logistical and cost-related challenges.