Elon Musk says 𝕏 will charge advertisers more for larger on-screen ad size

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Full Story

Elon Musk announced that 𝕏 will begin charging advertisers based on the vertical space their ads occupy. Larger ads will cost more than smaller ones under the new pricing model.

The move aims to discourage full-screen ads that disrupt the user experience. Advertisers will now face tiered costs depending on ad dimensions.

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The Context

Musk stated the platform must align pricing with screen usage to maintain usability. By penalizing larger ads, the system will encourage more thoughtful ad placement.

Vertical ad dominance has become increasingly common across mobile platforms. Users often complain about intrusive formats that interrupt scrolling.

𝕏’s updated strategy reflects a broader push to balance monetization with user satisfaction. As a private company, it sets its own ad policies without regulatory interference.

Some advertisers may adapt by designing leaner, more efficient promotions. Others might pass higher costs to consumers or reduce ad spending.

Critics of the change warn it may reduce incentives for creative or immersive advertising. Still, many users may welcome the shift if it leads to cleaner timelines.

The platform continues to evolve as it tests alternative ways to generate ad revenue. Charging based on visual impact represents a shift from previous flat-fee models.