Southwest Axes Free Checked Bags Starting May 28

Southwest Airlines has decided to end its long-standing free checked bags policy effective May 28. This shift scraps a perk that set the carrier apart from rivals for over 50 years drawing ire from loyal flyers. The change aims to boost revenue as the airline faces pressure from investors and rising costs.

The decision marks a major pivot for Southwest which built its brand around no-fee baggage for decades. Starting late May most passengers will pay for their first and second checked bags unless they hold elite status or buy pricier tickets. A-List loyalty members and Business Select travelers will still enjoy free bags though details on fees remain undisclosed.

Southwest’s move follows years of Wall Street urging to ditch the policy and match competitors’ revenue streams. American Airlines raked in 1.4 billion dollars in bag fees in 2023 while Southwest earned just 73 million from optional charges. The airline hopes this will shore up profits after activist investor Elliott took a 1.9 billion dollar stake last year.

Flyers have taken to social media to vent frustration arguing Southwest is losing its edge as a budget-friendly option. Many say the free bags perk swayed them to choose Southwest over Delta or United despite fewer frills. Critics warn this could drive customers away especially with assigned seating also coming in 2026.

Leadership defends the change as a way to fund upgrades and keep fares competitive amid soaring operational costs. CEO Bob Jordan has called it a strategic shift to attract new segments while rewarding loyalists with perks. Still some analysts predict a backlash could offset gains if longtime fans defect to rivals offering better value.

The policy shift comes after Southwest cut 1750 corporate jobs in February aiming to streamline operations. Elliott’s influence has pushed the airline to rethink traditions like open seating and free bags to boost its bottom line. This follows a tough 2024 with delays and cancellations tarnishing its once-stellar reputation.

Rival airlines have pounced on the news with Delta’s CEO suggesting Southwest’s old perks made it a target for poaching. Industry watchers say the extra revenue could hit 1.5 billion dollars yearly though Southwest risks losing 1.8 billion in business. The true test will be how passengers adapt when the fees kick in this spring.

For everyday Americans this means pricier trips unless they pack light or snag elite status before May. Southwest insists it’s evolving to meet modern demands but risks alienating a base that prized its no-nonsense approach. Whether this gamble pays off or flops will shape its future in a cutthroat industry.