Southwest Airlines to Charge $35 for First Checked Bag, $45 Second

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Southwest Airlines announced it will end its long-standing free luggage policy, charging $35 for the first checked bag and $45 for the second starting Tuesday. This shift marks a significant change for the carrier, known for its customer-friendly approach since its founding in 1971. The decision aligns Southwest with industry trends, as most U.S. airlines already charge for checked baggage.

The new fees apply to all passengers except those with specific exemptions. Elite members of Southwest’s Rapid Rewards program and Business Select fare customers will still check bags for free.

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The Context

The airline’s “Bags Fly Free” policy, in place for over 50 years, allowed two free checked bags per passenger. This perk distinguished Southwest from competitors like Delta and United, which charge similar fees.

Southwest’s decision follows pressure from activist investors pushing for revenue-enhancing changes. The airline aims to boost profits amid rising operational costs, including labor and fuel.

Checked bags must not exceed 50 pounds or 62 inches in total dimensions to avoid additional fees. Oversized or overweight bags will incur charges of $100 to $125, per existing rules.

The policy change is expected to reduce checked baggage volume, potentially easing ground operations. However, it may increase carry-on luggage, raising concerns about cabin space and boarding delays.

Southwest’s move mirrors a broader industry shift toward fee-based revenue models. U.S. airlines collectively earned $7.3 billion from baggage fees in recent years.

Some travelers welcome the change, believing it could lower base fares and reward light packers. Others argue it erodes Southwest’s budget-friendly identity, pushing customers to competitors.