You know when you binge-watch your favorite show, and then suddenly, it’s over? You feel kind of lost, right? Well, it seems like MSNBC’s viewers are feeling the same way post-election. After months of being the go-to place for all things anti-Trump, the network is now seeing its audience numbers drop like hotcakes.
The Viewer Drop-Off
After the election, MSNBC’s viewership took a nosedive. Where they once had 1.1 million people glued to their screens during primetime in October, that number’s now plummeted to around 596,000. That’s like half your friends deciding the party isn’t fun anymore and leaving early.
Why the Exodus?
- Election’s Over, Party’s Over: X user @I_Just_Cant_80 summed it up well, “I haven’t turned on the news since last Tuesday.” It seems like a lot of folks are just done with the political drama for now.
- The Trump Show’s Off-Air: MSNBC built a lot of its recent brand around critiquing Trump daily. With him out of office, that draw has fizzled out. You can only watch so many episodes of the same show before you need a change.
- The Grass is Greener Elsewhere: Over on Fox News, they’re popping champagne bottles. @Panamadan61 noted, “No Trump bump: MSNBC … Hemorrhaging Viewers since Election Day.” It looks like viewers are channel surfing for something different.
What X is Saying
- @GRB23456 had a bit of a snarky take, “My oh my, looking like a few of the rabid leftists maybe seeking other employment,” suggesting that even the hosts might need to find new gigs.
- @Texas_Pete1776 was pretty blunt, “Time for MSNBC to go away. Irrelevant,” which captures the sentiment of disillusionment pretty well.
- And poor Joy Reid caught some flak from @LadyConstance8, “Shut up and sit down divisive Joy-less,” showing how viewers are feeling about some of the network’s personalities.
Why It Matters
- People Are Tired: There’s a real sense of fatigue. Political punditry every single night can wear you down, especially when it’s the same old song after the main event.
- Diversify or Die: MSNBC might need to mix things up. More documentaries, maybe? Cooking shows? Anything to break the monotony of the 24/7 news cycle.
- The Political Scene’s Changed: Without Trump, the game’s different. Viewers might be looking for news that isn’t just about the next political scandal.
Wrapping Up
So, what does this mean for MSNBC? Well, it’s a wake-up call. The network’s got to figure out how to keep viewers engaged when the political landscape isn’t as tumultuous. Maybe it’s time for a refresh, a new angle, or just a break from the constant political noise. As for the viewers, they’re voting with their remote controls, and right now, it looks like they’re channeling their inner goldfish – looking for something new and shiny.
