LVMH’s watch and jewelry division has experienced a robust recovery in sales during the latest quarter with this positive trend reportedly carrying into January. This turnaround signals a revival in luxury spending particularly in the high-end watch and jewelry market.
After facing declines in previous quarters LVMH reported a 3% increase in sales for its watches and jewelry group outpacing other segments within the company. This growth is seen as a positive indicator of consumer confidence returning to the luxury sector.
The recovery is attributed to a combination of new product launches and renewed consumer interest post-election in the U.S. where affluent buyers are showing increased willingness to invest in luxury items.
Several brand CEOs within LVMH expressed optimism during the recent LVMH Watch Week in New York. They highlighted that both watches and jewelry are seeing demand driven by American consumers both domestically and in Europe.
Despite this uptick in sales there are concerns about potential disruptions from U.S. tariffs which could affect the import of Swiss-made luxury watches. However for now the focus is on capitalizing on the current market positivity.
Public commentary reflects a mix of cautious optimism. Many are pleased to see the luxury sector recovering but there’s wariness about the sustainability of this growth amidst global economic uncertainties.
Some discuss the role of women’s purchasing power in driving sales with a noted shift towards women buying luxury items for themselves rather than as gifts. This change is seen as a broader societal shift towards gender equality in financial independence.
As LVMH continues to navigate these promising yet challenging times all eyes will be on how they manage potential trade risks while maintaining momentum in their watch and jewelry divisions. The early 2025 performance sets a hopeful tone for the year ahead in the luxury market.
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